We're raising the round that turns traction to scale.
LumAI is building the intelligence layer for winter sports: supply-side software, demand-side marketplace and the AI engine that compounds data from both.
- Seed round
£4MGBP - Ask
- StageSeed
- UseLaunch 2026/27 ski season
- Runway18-24 months
- StructureSAFE / priced - flexible
- Min ticket£100K funds
A $250B+ industry running on spreadsheets.
Winter sports is one of the largest experience-economy verticals and one of the least touched by modern software.
Three forces converging.
- 01
Vertical AI is finally cheap enough to deploy.
The model layer is commoditised. Defensibility moves to vertical data and workflow ownership.
- 02
Operators are finally ready to switch.
Post-COVID, ski schools across the Alps reached a breaking point with manual operations.
- 03
Skiers expect Booking.com-grade experiences.
The consumer side of winter sports is decades behind hotels and flights.
- 04
No incumbent has built both sides.
Operator tooling lacks demand. Aggregators lack operator tools. The marketplace gap is structurally open.
Real numbers, pre-seed.
Activity businesses signed
2026/27 season
Resorts supported
2026/27 season
Ski Yuki users
2026/27 season
Letters of intent
2026/27 season
18 months. Two markets. Traction to scale.
Engineering + AI
Go-to-market + Sales
Marketing + Brand
Operations + Legal
Reserve
The seed is sized to scale the two-sided market loop through one full ski season and reach Series A milestones.
What the seed buys us.
- By Q3 2027
Operator-side traction
- 100+ ski schools live on SkiOperator
- Coverage across major Alpine countries
- ARR run-rate disclosed in data room
- Logo churn disclosed in data room
- By Q3 2027
Marketplace-side traction
- GMV disclosed in data room
- Active monthly users disclosed in data room
- Verified seller count disclosed in data room
- 20+ supported resorts
- By Q3 2027
Accelerate LumAI roadmap
- Dynamic pricing live
- Matching model in production
- Compounding data loop demonstrated
- Defensibility thesis validated

David Walton
Founder, LumAI - Co-founder, Peak Snowsports - Founder, Plough
David has co-founded and co-run a multi-resort ski school for a decade, launched winter-sports retail and e-commerce operations, and built a marketplace backed by Cambridge Social Ventures.
LumAI combines those credentials into one founder-market fit: the operator who knows the customer, the commerce builder and the marketplace founder.
Before you request access.
Start your diligence conversation.
Tell us a little about you and what you would like to review. We'll share the relevant materials and arrange a founder call where useful.
Available on request
Full pitch deck, financial model, market sizing, competitive teardown and reference calls.